As we discussed in class yesterday, and as Aaron Smith notes in
"Smartphone Ownership 2013," 56% (perhaps more) of American adults are
now smartphone users, while only 9% of the American adult population
does not own a cell phone at all. We talked briefly in class about how
mobile web can be helpful in the library setting -- getting overdue
notices on one's mobile device rather than through an e-mail, or simply
replying "R" for renew, for instance, via SMS. Smartphones with
web-enabled technologies are quickly changing how people communicate
with each other and with institutions alike. Aldrich comments on how the
commercial sector has taken the lead in creating mobile websites that
capitalize on the capabilities of smartphones, while the academic
community has begun to follow suit (MIT and Stanford being among the
first), albeit at a slower pace. Someone in class yesterday (Ben?) also mentioned the similarities between mobile web devices and
cloud computing, comparing cloud computing to "Big Brother" in some
ways. Dr. Oguz said that we will come back to this comparison later in
the semester. I am looking forward to that! I also came across two
interesting articles, which I will post below -- the first from
MarketingLand and the second from MediaPost -- about how mobile web has
invaded the commercial sector in some very useful ways. Banking, in this case, with close to half of all banking transactions occurring
via mobile devices.
MarketingLand Study
MediaPost Article
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